Maison Blanche produces natural home fragrance products of the finest quality, handmade in Sydney, Australia.

My relationship with Maison Blanche began as a content creator, whereby I produced the below imagery for Maison Blanche’s socials and product pages on the website. From here, I pitched myself as a social strategist to Founder Kristy and went on to manage the Maison Blanche socials for 3+ years.

Kristy had created a strong visual identity for her brand and she wanted to carry this over to the brand’s social media pages. She wanted to build up her Instagram in particular to be a conversion channel for the brand.

By curating a visually appealing and cohesive feed, which was relevant to the nature of Instagram at the time, I enhanced brand identity and user engagement. Strategically crafted promotional messages drove significant sales, while targeted content around key seasonal moments maximised reach and relevance. My efforts resulted in increased brand loyalty and a robust online presence, cementing Instagram as a conversion channel for the brand.