Strategy and creative for founder-led brands.

Social media strategy, photography and creative direction that builds premium brands people remember.

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A decade crafting premium brand worlds

For more than ten years I've helped founder-led brands grow through strategy, social media and premium visual storytelling.

Working directly with me means strategy and creative happen together, creating a more cohesive brand experience across every touchpoint.

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What My Clients Say

  • "Elevated assets. Expertly styled. Exceptionally photographed. We first discovered Esther through another brand’s content and were instantly captivated by how divine their products looked. We immediately wanted her assistance for our own website assets, notably for a new product we were launching, and she exceeded every expectation. From concept to execution, the process was seamless, the results flawless, and most importantly, she "just got it". We can’t wait to work with her again."

    Georgia Garnaut – Co-Founder of Aretae

  • "Esther has been an integral part of WHO IS ELIJAH since our second year of business, and her exceptional talent continues to impress us. Her images consistently capture the essence of our brand and have been chosen and featured by top publications like Vogue. Working with Esther is a dream—she is not only incredibly fast and creative but also reliable and professional. We have never encountered any issues, and her contributions are invaluable to our success."

    Raquel Bouris – Owner of WHO IS ELIJAH

  • "Working with Esther was an absolute dream. She brought such a clear creative vision to life for Forme Essentials, capturing the essence of our brand with precision, beauty, and intention. Her ability to style and photograph our products in a way that felt elevated, modern, and deeply aligned with our aesthetic was nothing short of exceptional. Esther’s attention to detail, eye for composition, and effortless direction on set made the entire process seamless and inspiring. She intuitively understood the heart of the brand and transformed that into visual storytelling that truly resonated. I can’t wait to work together again!"

    Charmaine Bloomfield – Founder and Creative Director of Forme Essentials

  • "Working with Esther on my new branding photos has been an incredible experience. Esther is a true professional, and every interaction from start to finish was nothing short of exceptional. Her attention to detail throughout each touch point was second to none. I am beyond happy with the photos that she captured, and feel that not only has she accurately captured the essence of who I am, however also helped to elevate my personal brand. I would not hesitate to recommend Esther for anyone wishing to capture premium visuals for their business or brand."

    Lara Nercessian – Executive Presence and Mindset Expert.

  • "I worked with Esther on my podcast's social channels and it was great! Her proactive approach is unmatched—she anticipates trends and aligns the channels with our core goals, ensuring every action supports our mission. Since joining us, Esther has driven a 41.7% increase in followership, a 5x boost in engagement, and a 10x rise in reach to non-followers! She is organised, planned and thorough. It was a great relief to know the accounts were in capable hands, and anyone she works with is lucky to have her."

    Arielle Thomas – Process The Podcast

  • "Esther came to my rescue as a freelance Social Media Content Producer, and by golly did she make a positive impact! Everything from her ideation, to her execution, planning and reporting was spot on. Esther has an incredible creative eye and creates such beautiful content, both stills and video. Her attention to detail is also meticulous. Most importantly, she is so easy to work with and very down to earth. I couldn't recommend Esther highly enough for anyone seeking a social media professional who delivers exceptional results while being a true joy to work with."

    Jade Ormiston – Campaign Lead at Medium Rare Content Agency

  • "We have worked with Esther on a few shoots now (some for fun, and some for specific client work) and she has been amazing to work with. We have admired her work for years, so we knew she would be able to capture the vision we wanted for our content. Super professional but also really fun to be around, which made the whole experience seamless. Everything was smooth and efficient, and the photos turned out amazing."

    Bec & Marissa – Twice Blessed

  • "Working with Esther has been a delight. From her insights & invaluable industry knowledge to her attention to detail, her overall streamlined approach makes her such a pleasure to work with."

    Yanna – Owner of Lou Lou And Friends

  • "Working with Esther was like a dream. Having met on TikTok, it was a joy to produce a shoot with her. The final shots exceeded my expectations, I had no idea that I could look this good! I will be suggesting Esther to my clients. "

    Kim Mee Lee – Director of Kit Media Lab Agency

  • "Esther came on board to help us with some coverage requirements in our social media team. As a senior leader, Esther consistently demonstrated strong strategic direction and ensured that all aspects of our social media retainers and projects were executed to a high standard. She had strong account direction and management, cultivating meaningful relationships both with our internal teams and external partners, ensuring smooth collaboration and communication at all times. Esther's extensive experience in social media and content strategies was evident driving both creativity and results. It has been a pleasure working with her across an 8 week period and I look forward to our paths crossing again in the future."

    Beatrix Fisher – Head of Social at Hotglue

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@estherreynoldsverco

A glimpse into what it’s like photographing Fashion Week.
Another financial year wrapped up. In my second year of running my business full-time, I found more clarity than ever before – about who I am, what I offer and the kind of work I want to do. Looking back, these are some of the moments, miles
Backstage at @nagnata_ at @afcaustralianfashionweek. Assisting @studio_mclean @staceymcleanphoto
Street style at the @_aje_ runway at @afcaustralianfashionweek.
Street style at @bearepark at @afcaustralianfashionweek.