Facialista’s is a boutique facialist located in Adelaide, South Australia. Offering bespoke facials, cosmeceutical peels, micro needling, and specialising in Omnliux LED Light Therapy.

In 2018, I pitched to Facialista’s to take on their social media management. I noticed there wasn’t much activity on their socials and with a prominent location on Goodwood Road, diverse offering of specialist products and the owner Bernadette’s extensive knowledge in the beauty and skin health space, I identified the opportunity social presented for the brand.

Owner of Facialista’s Bernadette wanted her brand to be different to the typical facialist boutique.

Her three rules were:

• No pink

• No candles

• Must be edgy and a bit risky!

The Facialista's Instagram channel evolved into a sanctuary of inspiration, offering clients a sense of bliss and escapism, mirroring their in-boutique experience. We added a striking red to their brand colours to evoke the empowering feeling of wearing a bold red lip. This was complemented by black and white edits, nodding to timeless Parisian chic, while the rest of the colour palette centred around neutral tones for a clean, sophisticated aesthetic.

I integrated sales and event messages, ensuring they complemented the overall aesthetic. Over the past five years, I had the privilege of managing Facialista's social media channels, crafting event marketing materials, and capturing boutique photography. A heartfelt thank you to Bernadette for entrusting me with bringing your brand to life on social media.