About Me
Strategy and creative from one person.
I partner with founder-led brands to build considered digital brand worlds through social media strategy, photography and creative direction.
I've worked with brands including Canon Australia & New Zealand, Nike Australia, Flybuys and WHO IS ELIJAH, with work featured by Vogue, David Jones and Elle Australia.
If you're looking for a senior strategist who can also bring the creative to life, I'd love to hear about your brand.
Trusted by Premium Brands
Client Love
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"Esther has been an integral part of WHO IS ELIJAH since our second year of business, and her exceptional talent continues to impress us. Her images consistently capture the essence of our brand and have been chosen and featured by top publications like Vogue. Working with Esther is a dream—she is not only incredibly fast and creative but also reliable and professional. We have never encountered any issues, and her contributions are invaluable to our success."
Raquel Bouris – Owner of WHO IS ELIJAH
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"Working with Esther was an absolute dream. She brought such a clear creative vision to life for Forme Essentials, capturing the essence of our brand with precision, beauty, and intention. Her ability to style and photograph our products in a way that felt elevated, modern, and deeply aligned with our aesthetic was nothing short of exceptional. Esther’s attention to detail, eye for composition, and effortless direction on set made the entire process seamless and inspiring. She intuitively understood the heart of the brand and transformed that into visual storytelling that truly resonated. I can’t wait to work together again!"
Charmaine Bloomfield – Founder and Creative Director of Forme Essentials
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"I worked with Esther on my podcast's social channels and it was great! Her proactive approach is unmatched—she anticipates trends and aligns the channels with our core goals, ensuring every action supports our mission. Since joining us, Esther has driven a 41.7% increase in followership, a 5x boost in engagement, and a 10x rise in reach to non-followers! She is organised, planned and thorough. It was a great relief to know the accounts were in capable hands, and anyone she works with is lucky to have her."
Arielle Thomas – Process The Podcast