My Services

Digital Brand & Social Strategy

In today’s landscape, digital presence isn’t a nice-to-have – it’s where premium brands build trust, relevance, and long-term impact. A strong digital and social strategy ensures your brand shows up in a way that resonates and attracts your ideal customer, building a community of brand advocates. Every post, caption, and content series becomes a touchpoint that works strategically to serve your broader vision for your brand.

I work with founder-led and premium brands to develop digital strategies that are intentional, insight-driven, and deeply aligned. My approach is bespoke and considered – grounded in brand clarity and audience understanding, and designed to drive organic growth that lasts.

From brand positioning and competitor analysis’ to content pillars and content strategy, I ensure every touchpoint mirrors the premium nature of your offering. Because how your brand shows up online should feel as premium as the product or service you deliver.

 I’ve shaped digital strategy for major brands including Canon Australia & New Zealand, Flybuys, and Process the Podcast, and I bring that same strategic depth to every founder-led business I work with. If you’re tired of posting without purpose and want to see real, sustained growth for your brand, contact me today.

Photography, Videography & Social-First Content

Premium brand visuals are more than just aesthetic – they're the first impression of your brand. I create refined, editorial-led photography and videography that captures your brand’s essence and positions it to attract the right audience.

Every brand is speaking to someone. Through story-led content – whether it be still life, founder portraits, social-first campaigns or street style – I bring your brand’s vision to life with visuals that are built to connect and crafted to last. From concept to execution, every detail is intentional, every frame considered, ensuring your content not only looks beautiful but performs with longevity.

I’ve created content for brands and campaigns that have appeared in Vogue Australia, The Iconic, and Sephora. If you’re ready to build a scroll-stopping content library that reflects the true value of your brand, I’d love to bring that vision to life.

Client Love

  • "Esther has been an integral part of WHO IS ELIJAH since our second year of business, and her exceptional talent continues to impress us. Her images consistently capture the essence of our brand and have been chosen and featured by top publications like Vogue. Working with Esther is a dream—she is not only incredibly fast and creative but also reliable and professional. We have never encountered any issues, and her contributions are invaluable to our success."

    Raquel Bouris – Owner of WHO IS ELIJAH

  • "Working with Esther was an absolute dream. She brought such a clear creative vision to life for Forme Essentials, capturing the essence of our brand with precision, beauty, and intention. Her ability to style and photograph our products in a way that felt elevated, modern, and deeply aligned with our aesthetic was nothing short of exceptional. Esther’s attention to detail, eye for composition, and effortless direction on set made the entire process seamless and inspiring. She intuitively understood the heart of the brand and transformed that into visual storytelling that truly resonated. I can’t wait to work together again!"

    Charmaine Bloomfield – Founder and Creative Director of Forme Essentials

  • "I worked with Esther on my podcast's social channels and it was great! Her proactive approach is unmatched—she anticipates trends and aligns the channels with our core goals, ensuring every action supports our mission. Since joining us, Esther has driven a 41.7% increase in followership, a 5x boost in engagement, and a 10x rise in reach to non-followers! She is organised, planned and thorough. It was a great relief to know the accounts were in capable hands, and anyone she works with is lucky to have her."

    Arielle Thomas – Process The Podcast

Our Clients

Don't see the service you need listed?

If you’re looking for something beyond what’s listed here, please don’t hesitate to get in touch. I’m here to understand your vision and create tailored solutions that truly elevate your brand.