SOCIAL MEDIA STRATEGY & MANAGEMENT

Maison Blanche

  • Maison Blanche is a natural home fragrance brand, designed and handmade in Sydney, Australia using the highest quality plant-based ingredients.

    ‘Our evocative fragrances are a blend of high quality essential and natural oils, creating sophisticated perfumes for your home. We believe fragrance is a unique expression of identity that should extend into one’s home.’

  • In 2019, Maison Blanche approached me to create some content for their social channels and website. I created clean, minimalist imagery as was seen on social at the time.

    From here, I identified an opportunity to refine Maison Blanche’s Instagram feed to reflect the minimalist brand identity.

  • We decided to refine the social media feed:

    • Refine the feed aesthetic, focusing on the core brand colour of black and white with the occasional neutral

    • Incorporate UGC in an organic way

    • Refine captions to be compelling, incorporate product messaging and drive traffic to the website to generate sales

  • Maison Blanche’s Instagram today is consistent with their branding. We have a strategy in place that is driven by UGC and lifestyle imagery, product-led messaging.

Social Media Strategy & Management

  • Refined the feed aesthetic, focusing on the core brand colour of black and white with the occasional neutral

  • UGC and lifestyle imagery centric strategy

  • Crafted compelling captions with a strong call to action to drive traffic to the website to generate sales

Photography

Timeless design and minimalism are integral to Maison Blanche. ‘We unequivocally believe that great design improves our lives.’ I ensured this brand value was communicated through the visual assets I created for Maison Blanche – as seen below.

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