Process The Podcast

Melbourne, Aus

Social Media Strategy & Management

Process The Podcast, hosted by Arielle Thomas, drops every Sunday, interviewing your favourite creatives on their unique creative process.
Arielle was after a comprehensive social media strategy that identified the brand’s goals and ensured the growth of the podcast’s social channels. This included consistent social management to attract more listeners to the podcast episodes each week. Additionally, Arielle sought assistance in guiding the content creation process to tap into social trends for maximising organic reach and engagement, supplemented by a paid approach. The brief also emphasised the importance of fostering connections within the podcast community on social media.
Over the course of three months, the implemented strategy yielded impressive results. There was a remarkable 41.7% increase in followership on Instagram accompanied by a fivefold increase in engagement. Furthermore, the reach to non-followers saw an extraordinary tenfold increase, significantly expanding the podcast's audience and impact.
The link in bio saw a 6 x increase in button clicks through to the podcast on Spotify in the last three months compared to the previous nine months.

Client Love

"I worked with Esther on my podcast's social channels and it was great! Her proactive approach is unmatched—she anticipates trends and aligns the channels with our core goals, ensuring every action supports our mission. Since joining us, Esther has driven a 41.7% increase in followership, a 5x boost in engagement, and a 10x rise in reach to non-followers! She is organised, planned and thorough. It was a great relief to know the accounts were in capable hands, and anyone she works with is lucky to have her."

Arielle Thomas – Process The Podcast

Antico

Worldstone