Elevating premium brands with a strategic social approach.

Full-service creative and social studio for founder-led premium brands and services.

Social Media Strategy

Photography

Content Creation

Social Media Consultancy

Social Media Management

Social Media Strategy Photography Content Creation Social Media Consultancy Social Media Management

Know your brand needs to be online but don’t know where to start?

That’s where I come in—building strategic, standout brands online for founder-led premium brands and services. I help maintain your unique identity while delivering a luxurious experience for your customers, ensuring your brand’s long-term success and legacy.

Work With Me

Social Media Strategy & Management

Social Media Content Creation

Photography

My Mission

I'm dedicated to empowering my clients to achieve their marketing objectives by providing a holistic approach that seamlessly integrates social media strategy and management with photography, and content creation. Together, let's bring your brand's vision to life and kickstart your journey toward achieving your brand goals!

About Me

Ex-Canon Australia and with over 7 years of experience in the industry, I'm passionate about crafting effective social media strategies that truly connect with audiences. I've had the pleasure of building social media communities from the ground up, consistently delivering results that exceed expectations.

My expertise spans across various sectors, including luxury interiors, fashion, beauty, entertainment, and tech. I take pride in consistently delivering impactful results for esteemed brands within these industries.

In addition to my social media exerptise, I'm also a photographer specialising in product, ecommerce, fashion, and portrait photography and content creation. My work has been featured in renowned publications like Vogue Australia, Elle Australia, Sephora Australia, The Iconic, and Adore Beauty, among others.

Published In

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Client Love

  • "I worked with Esther on my podcast's social channels and it was great! Her proactive approach is unmatched—she anticipates trends and aligns the channels with our core goals, ensuring every action supports our mission. Since joining us, Esther has driven a 41.7% increase in followership, a 5x boost in engagement, and a 10x rise in reach to non-followers! She is organised, planned and thorough. It was a great relief to know the accounts were in capable hands, and anyone she works with is lucky to have her."

    Arielle Thomas – Process The Podcast

  • "Esther has been an integral part of WHO IS ELIJAH since our second year of business, and her exceptional talent continues to impress us. Her images consistently capture the essence of our brand and have been chosen and featured by top publications like Vogue. Working with Esther is a dream—she is not only incredibly fast and creative but also reliable and professional. We have never encountered any issues, and her contributions are invaluable to our success."

    Raquel Bouris – Owner of WHO IS ELIJAH

  • "We have worked with Esther on a few shoots now (some for fun, and some for specific client work) and she has been amazing to work with. We have admired her work for years, so we knew she would be able to capture the vision we wanted for our content. Super professional but also really fun to be around, which made the whole experience seamless. Everything was smooth and efficient, and the photos turned out amazing."

    Bec & Marissa – Twice Blessed

  • "Working with Esther has been a delight. From her insights & invaluable industry knowledge to her attention to detail, her overall streamlined approach makes her such a pleasure to work with."

    Yanna – Owner of Lou Lou And Friends

  • "Esther came on board to help us with some coverage requirements in our social media team. As a senior leader, Esther consistently demonstrated strong strategic direction and ensured that all aspects of our social media retainers and projects were executed to a high standard. She had strong account direction and management, cultivating meaningful relationships both with our internal teams and external partners, ensuring smooth collaboration and communication at all times. Esther's extensive experience in social media and content strategies was evident driving both creativity and results. It has been a pleasure working with her across an 8 week period and I look forward to our paths crossing again in the future."

    – Beatrix Fisher, Head of Social at Hotglue

  • "Working with Esther was like a dream. Having met on TikTok, it was a joy to produce a shoot with her. The final shots exceeded my expectations, I had no idea that I could look this good! I will be suggesting Esther to my clients. "

    – Kim Mee Lee of Kit Media Lab Agency

Get In Touch

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Worked With

Stay Up To Date

A few moments from the fashion week that was 🤍 Fashion Week is always one of my favourite events to capture and this past week I was lucky enough to be back capturing the style at @melbfashionweek ✨ From bold patterns to effortless suiting, every l
Backstage & street style moments from the @blanca_studio runway earlier this year ☁️ I’ll be shooting at @melbfashionweek over the weekend – if you want an outfit shot DM me! 📸

@estherreynoldsverco