Elevating founder-led brands
into industry leaders.

Social Media Strategy

Photography

Content Creation

Social Media Consultancy

Social Media Management

Social Media Strategy Photography Content Creation Social Media Consultancy Social Media Management

Hi, I’m Esther!

With over a decade of experience as a Social Media Strategist and Photographer, I help founder-led brands establish themselves as industry leaders through strategic brand direction, high-impact social media marketing, and premium visuals.

Your brand deserves an online presence that reflects the quality of your products or services. Together, we’ll refine your content, messaging, and strategy to attract your ideal customers and position your brand for long-term success.

Passionate about creating engaging, value-rich content, I blend strategy with creativity to elevate your brand’s digital presence. From luxury interiors to fashion, beauty, entertainment, and tech, I’ve worked across diverse industries, delivering high-performing content that drives real results.

Let’s craft an online strategy that not only captures attention but also builds a lasting, influential brand.

Current & Past Clients

Services

  • A strong digital presence starts with a strategic foundation. I work with founder-led brands to craft bespoke online brand strategies that position them as industry leaders. From defining your brand’s voice on social to curating content that speaks to your audience, I ensure your online presence aligns with your business goals and attracts the right customers. Let’s build a brand that stands out and thrives in the digital space.

  • Consistent, strategic, and results-driven – social media management is more than just posting content. I take a holistic approach, combining community engagement, a strong content strategy and influencer collaborations to grow your brand’s online presence effectively. My expertise lies in creating high-performing content that resonates, nurtures your audience, and drives measurable success. Whether you need full-service management or strategic oversight, I’m here to ensure your brand thrives online.

  • Your brand’s visual identity is its most powerful asset. Having worked with brands like Who is Elijah as well as personal brands, I specialise in crafting premium photography and videography that elevate your brand and create lasting impressions. From editorial-style brand shoots to product photography and high-quality video content, I ensure every visual aligns with your brand’s aesthetic and storytelling. My work has been featured in Vogue Australia, Sephora Australia, and David Jones to name a few. Let’s create visuals that make an impact.

  • High-quality content is at the heart of every successful social media account. I create visually compelling and strategically crafted content that enhances your brand’s identity and engages your audience. Whether it’s short-form videos or high-impact statics, I ensure your content not only looks premium but also drives real results. Let’s transform your brand’s social content into a powerful storytelling tool.

Clients Published In

Client Love

  • "Working with Esther on my new branding photos has been an incredible experience. Esther is a true professional, and every interaction from start to finish was nothing short of exceptional. Her attention to detail throughout each touch point was second to none. I am beyond happy with the photos that she captured, and feel that not only has she accurately captured the essence of who I am, however also helped to elevate my personal brand. I would not hesitate to recommend Esther for anyone wishing to capture premium visuals for their business or brand."

    Lara Nercessian – Executive Presence and Mindset Expert.

  • "I worked with Esther on my podcast's social channels and it was great! Her proactive approach is unmatched—she anticipates trends and aligns the channels with our core goals, ensuring every action supports our mission. Since joining us, Esther has driven a 41.7% increase in followership, a 5x boost in engagement, and a 10x rise in reach to non-followers! She is organised, planned and thorough. It was a great relief to know the accounts were in capable hands, and anyone she works with is lucky to have her."

    Arielle Thomas – Process The Podcast

  • "Esther has been an integral part of WHO IS ELIJAH since our second year of business, and her exceptional talent continues to impress us. Her images consistently capture the essence of our brand and have been chosen and featured by top publications like Vogue. Working with Esther is a dream—she is not only incredibly fast and creative but also reliable and professional. We have never encountered any issues, and her contributions are invaluable to our success."

    Raquel Bouris – Owner of WHO IS ELIJAH

  • "We have worked with Esther on a few shoots now (some for fun, and some for specific client work) and she has been amazing to work with. We have admired her work for years, so we knew she would be able to capture the vision we wanted for our content. Super professional but also really fun to be around, which made the whole experience seamless. Everything was smooth and efficient, and the photos turned out amazing."

    Bec & Marissa – Twice Blessed

  • "Working with Esther has been a delight. From her insights & invaluable industry knowledge to her attention to detail, her overall streamlined approach makes her such a pleasure to work with."

    Yanna – Owner of Lou Lou And Friends

  • "Working with Esther was like a dream. Having met on TikTok, it was a joy to produce a shoot with her. The final shots exceeded my expectations, I had no idea that I could look this good! I will be suggesting Esther to my clients. "

    – Kim Mee Lee of Kit Media Lab Agency

  • "Esther came on board to help us with some coverage requirements in our social media team. As a senior leader, Esther consistently demonstrated strong strategic direction and ensured that all aspects of our social media retainers and projects were executed to a high standard. She had strong account direction and management, cultivating meaningful relationships both with our internal teams and external partners, ensuring smooth collaboration and communication at all times. Esther's extensive experience in social media and content strategies was evident driving both creativity and results. It has been a pleasure working with her across an 8 week period and I look forward to our paths crossing again in the future."

    – Beatrix Fisher, Head of Social at Hotglue

Stay Up To Date

Thank you to the @lovaanstudios team for my Day 2 look at @melbfashionfestival – this top is an absolute dream. ✨ More street style highlights from the week coming soon. #MFF #streetstyleoutfit #melbournefashionfestival
Opening night of @melbfashionfestival 💫 The fashion this year is absolutely incredible! Who’s coming out tomorrow night? 👀✨ #mff #melbournefashionweek #melbfashionfestival #melbfashion
February – what a month! Well and truly back in the swing of things with work and officially one month into my short-term Flybuys contract, diving into all things social! So excited to have delivered photos and video for @lara_nercessian_&rsqu

@estherreynoldsverco