These girls are just as fun, down to earth, and creative in real life as they are online
As soon as I saw this event on the VAMFF website (and who it was being presented by) I knew I had to go. These two – sisters Jess and Stef Dadon of the incredibly successful brand How Two Live – have been an inspiration throughout my blogging journey. I can remember them being around when I first started my blog back in 2013. So naturally, I bought a ticket.
And guess what? I loved the talk. You know how when you follow someone on social media and you love what they’re doing, you tend to build them up in your head? Well these girls were just as great, as well as being super relatable. They weren’t condescending or placing themselves in a different basket to the rest of us influencers attending. They used pronouns like ‘we’ and ‘us’ and honestly, I have so much more respect for them now.
Their story is an inspirational one and they’ve definitely picked up a few tips and tricks along the way. And, because I’m so great, I spent the talk frantically making notes on my phone so I can share them all with you. So, here are my top 8 takeaways:
1. Work smarter when creating content
Being a good blogger means creating regular content for your audience – and it can be hard to keep on top of. But sometimes the content is right there in front of you. If you’ve got a photoshoot lined up or an event to go to, it can be easy to focus entirely on the content you’ve got planned for your client. But:
“What else do you have to offer them other than a post?”
If you’re doing an outfit post, you’re creating photos for your blog and your Instagram. But could you also be filming some BTS for Instagram Stories and Snapchat? Or could you be tweeting live on the shoot? Make the most content out of one opportunity and you won’t have to work as hard. Genius, right?
2. Touch Base Daily
On the topic of creating lots of content, it’s important that you are in contact with your audience at least once a day – you need to remain active and relevant. Post to Instagram and Facebook at least once a day, and then Instagram Stories, Snapchat, Twitter, Pinterest, etc. can be multiple. If you’re thinking that’s a lot, try scheduling apps and websites. The girls suggested Instagram scheduling website Grum.
3. Email marketing is not lost
I had this preconception that email marketing wasn’t the right fit for blogs anymore, but no! According to the girls, EDM is a great marketing tool for any brand, even your own personal one. Create an email list (usually by a subscription form on your website) and use it as a way to sell your brand. Open rates can span from 20 to 50% – that means a lot more people keeping up to date with your brand and a whole lot more traffic to your website.
4. Working the Algorithm
The only way you’re going to monetise your Instagram is by working with the algorithm (no matter how much you hate it, because we all do).
- the more people that are interacting with your post within about 10 minutes of posting, the more people that see that post
- join a like and comment pod to boost engagement with your post and beat the algorithm. Make sure it’s a community-like pod – you’re all there to support one another and are actually interested in what’s being posted so that the comments are valuable. The girls suggest using Hey Influencers, check them out!
- The more people that ‘save’ your posts, the more engagement you get on your posts
- Hashtags work, like actually work. They’re going to get you quick likes, so don’t be afraid to use them – “no brand will judge you for using hashtags”. Another tip, is to write your hashtags in the first comment so it doesn’t look messy and clog up people’s feeds.
- Responding to comments; it can be time consuming, but it makes people feel special and keeps them coming back to your brand. Also, interact with them on their own platform to make them feel as special as you feel when they engage with your brand.
5. Your Offline presence is just as important as your online presence
It makes sense, but it’s not something you think about as much. Networking and putting yourself out there is the best way forward for your brand. Attend talks, fashion weeks and any events you can. Talk to PR executives, blogging agencies, event coordinators, other bloggers, editors, etc. The tip from the girls is: before you go to an event, set one person to network with – google people’s faces, scout them out and meet them. That way you get the business out of the way early and you can enjoy the rest of your night!
6. The Power of Getting Press
Become a contributor for a well known website – apparently Buzzfeed and Huffington Post are always looking. These publications will have a bio about you where you can sneak in your Instagram handle or blog URL. The girls also suggest using Source Bottle, a website that lists descriptions of people they’re looking for and if it fits you then you can apply. Free publicity!
7. Work With The Brands You Love
The easiest way to get a brand to collaborate with you is if you genuinely love the product – and actually own it before collaborating. Your brand is most important, so work and connect with people that resonate with you. Don’t compromise on this just for the likes and followers.
8. Create a Product
The last thing to think about: bloggers are increasingly creating their own products – shoes, photo filters, ebooks. Don’t rely solely on brands to pay you. It’s an oversaturated market so make a point of difference for your brand.
And the number one takeaway? “Be prepared for failure.”