Keeping it Dewy with Aurae Skin


Aurae Skin is one of those small luxurious skincare companies creating high quality products and once more people find out about this beauty, it’ll take off. The lady behind the brand, Laura Murphy is a Beauty and Dermal Therapist. She created Aurae Skin to have a positive impact on the way people feel about themselves and their skin. “To me, skincare is a deep connection between one’s physical, mental, spiritual and emotional well-being,” Laura says. “This connection is inextricably linked and rooted to our being.”

The name Aurae came about as Laura was drawn to the idea that our aura is representative of the many ways in which we can love our skin – and aurae is the plural of aura (many auras). I caught up with Laura  to learn more about Aurae Skin and also to get some much needed skin advice!



How has being a Beauty and Dermal Therapist influenced Aurae Skin?

This has influenced everything. My whole understanding of the skin and what the skin needs is what the product ingredients are anchored to. The ingredients I choose and the products that create a home for these ingredients are all curated to ensure I can have that positive impact on someone’s skin – and their entire well-being.


How did you go about designing the branding and packaging?

I started with the integrity of the products themselves – choosing pure, quality and uncompromised ingredients. This simple approach needed to adopt simple branding and quality packaging. This is why I use a simple crisp white colour way and beautiful white glass to house the range. It was important that the whole product represented the beauty of the ingredients and formulations contained inside.


What main ingredients do you look for in skincare? And what do they do?

I love to look for ingredients that really support the skin and the cell structure.

Antioxidants – there are multiple natural ingredients that are antioxidant powerhouses! One of the key ones that stand out for me is Kakadu plum extract due to its antioxidant potency. Antioxidants are so important in protecting the skin from and fighting off free radicals that de-stabilise the skin’s cells. I use a plethora of antioxidants throughout my range – as it has been proven that antioxidants in numbers are more effective than when they stand alone! In particular, the Beauty Boost Hyaluronic Serum and the Moisture Lock Perfecting Gel-Crème contain Kakadu plum extract. The Wonder Glow Revitalising Repair Oil is packed with other antioxidant sources like Vitamin C, Vitamin A and Rosemary Leaf Extract.

Hyaluronic Acid – there is no ingredient proven to be as effective at hydrating the skin than hyaluronic acid can! Hyaluronic acid can hold up to 1000x its own weight in water. This is why I love hyaluronic acid – it is the super-hydrator. The Beauty Boost Hyaluronic Serum contains hyaluronic acid.

Oils – Specifically, I love sweet almond oil and jojoba oil. The reason oils are so important is because they work to protect, moisturise and support the skin and its natural protective barrier. They also contain an abundance of natural properties including antioxidants, vitamins and essential fatty acids. Both sweet almond oil and jojoba oil are widely known for their skin supporting properties. They are complex and potent in what they offer the skin and support the skin on a variety of levels. I use oils in the Beauty Boost Hyaluronic SerumMoisture Lock Perfecting Gel-CrèmeWonder Glow Revitalising Repair Oil and in our new Organic Lip Balm.



Laura’s range is beautiful, minimal and luxurious. I have used these two products for a month and I love how such a minimal skincare routine can leave your skin glowing!

Beauty Boost Hyaluronic Serum$59

Why Laura loves it: I love the Beauty Boost Hyaluronic Serum as it contains the hero ingredient hyaluronic acid in the form of sodium hyaluronate to provide the skin with immense hydration. It is overlayed with a variety of antioxidants to support the skin in fighting off free radicals and repairing cells that have been damaged.

Why I love it: Hyaluronic acid is the number one ingredient I look for in skincare due to my dry skin. This serum is very lightweight and soaks into the skin quickly leaving no residue. It has a very slight refreshing scent to it and leaves my skin feeling plump, fresh and hydrated. The glass packaging is also an added bonus, it’s luxurious and looks beautiful on my bathroom shelf!


Moisture Lock Perfecting Gel-CrÉme$49

Why Laura loves it: The Moisture Lock Perfecting Gel-Crème is a beautiful blend of natural oils, vitamins and botanic extracts that work together to support the skin and the skin’s natural protective barrier. The ingredients work to restore and lock-in moisture – a critical element of healthy skin.

Why I love it: For the past 6 months I’ve been making an effort to include oils into my skincare regime. This lightweight moisturiser is packed with oils that leaves my skin feeling moisturised without being oily – which I definitely prefer. It has a slightly stronger scent than the Beauty Boost Hyaluronic Serum but that fades throughout the day. I love this as a daytime moisturiser but because my skin is so dry, I’ll still opt for something a little more intense at night.



I asked Laura about my skin concerns of sensitivity, dryness and breakouts and she had a few tips for me, so I’ve included them in the hopes that they might help you too!

  1. Hydration = water, moisture = oil
  2. If you have dry skin (like me) opt for a gentle cream cleanser to take your makeup off
  3. If you have any prominent skin concerns, Laura suggests seeing a skin therapist. Gentle acid peels, enzyme peels or LED treatments can work absolute wonders for acne
  4. When your skin breaks out, simplify your skincare routine and then re-introducing additional steps slowly over weeks and months. So, default to a basic cream cleanser and nourishing moisturiser, then wait a couple of weeks in between to re-introduce exfoliation, serums, toners, etc
  5. Dry skin is synonymous with the skin not retaining the oil content it needs. As a result, the skin’s natural protective barrier (the acid mantle) is compromised and your skin loses its ability to retain all the good stuff and protect itself – this, in turn, can make the skin prone to sensitivity and can also allow bacteria into the skin. In order to restore your protective barrier, introduce oils, which will help act as the skin’s protective barrier and provide the skin the opportunity to restore its own barrier.


For further advice, you can read about Laura’s recommended skincare routine here. You can also shop the Aurae Skin range online at www.theaurae.com.


*Products were gifted to me by Aurae Skin, but as always thoughts and experiences with the products are my own.